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Operations

Everything on Operations, from people who do the work.

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Tutorial

Clay · 7 min

How to build multi-claygent workflows for judgment-heavy tasks

Transition from generic AI outputs to high-fidelity results. A deep dive into mapping SOPs to sequential agents for research and classification.

Neel Vithlani
Tutorial

Content · 14 min

Creating Automated, Research-Backed Content with n8n

Learn how to build an automated, AI-powered content pipeline using n8n and Google Gemini. This tutorial covers everything from SERP scraping to WordPress publishing - saving hours of manual drudgery.

DHDaniyal Hassan
News

Operations · 3 min

Tim Yakubson Just Launched Unlock N8N

Tim Yakubson launches Unlock N8N, a hands-on course for GTM engineers covering n8n, Claude Code, and workflow automation. Full breakdown, pricing, and what you get.

Neel Vithlani
News

Clay · 14 min

Clay Pricing 2.0: Commoditizing the Fuel, Pricing the Engine

Explore a comprehensive analysis of Clay’s strategic shift to “Actions” and “Data Credits.” Learn how the 2026 pricing overhaul impacts GTM engineers and agencies.

Isha Zaveri
Review

GTM Engineering · 17 min

42 GTM Engineering Definitions Compared: What the Role Actually Means

We analyzed 42 GTM Engineering definitions from across the web to reveal the patterns, contradictions, and unanswered questions shaping this emerging discipline.

SGShreya Ghosh
Perspective

GTM Engineering · 5 min

Selecting tools for GTM Engineering: making the right bets

Choose tools like infrastructure: fit your GTM stack, avoid LTD traps, judge clarity, and prioritize fast support and a strong community.

Neel Vithlani
Perspective

Outbound · 10 min

It’s time we go from ideal customer profile (ICP) to ideal customers

You defined your customer based on who you can find, not who needs you. Move from profiling to proving with this 3 step validation framework for outbound.

Neel Vithlani
Perspective

GTM Engineering · 12 min

How to know if GTM Engineering will work for you: 3 litmus tests

GTM engineers can deliver exceptional results but only in certain types of orgs. Take these 3 simple tests to see if you are actually ready to hire them.

Neel Vithlani
Perspective

GTM Engineering · 5 min

Defining GTM engineering for leaders and operators

Most companies hire GTM Engineers but manage them like tech-savvy SDRs. Read to find out if you are missing the chance to build a permanent revenue asset inside your company.

Neel Vithlani
Perspective

AI · 7 min

AI and Automation in Sales: Hype vs Reality

Getting 30 meetings initially is doable, but what happens when the low-hanging fruit runs out? Why the fully automated outbound dream is actually a revenue nightmare for founders.

Neel Vithlani