Everything on Careers, from people who do the work.
CareerCareers · 5 min
Are you walking into a strategic GTM role or just a quota trap? Learn to spot the difference between a true GTM engineering role and a glorified SDR gig before you apply.
Neel Vithlani
PerspectiveOutbound · 5 min
Excess leads aren't growth; they are waste. Discover why your Maximum Sustainable Pipeline is the only number that matters for safe growth.
Neel Vithlani
PerspectiveResearch · 5 min
If you ask basic questions on a call, you have failed. Learn to use AI automation to front-load your research, do the math before the call, and skip straight to the solution.
Neel Vithlani
PerspectiveOutbound · 5 min
Personalization used to signal effort. Now it just signals you have a database. Learn why prospects are ignoring your custom emails and what to write instead to get a reply.
Neel Vithlani
PerspectiveSales · 5 min
Your list is the final printout of your strategy. Learn the 3 pillars of building an outreach database that actually drives revenue.
Neel Vithlani
PerspectiveGTM Engineering · 12 min
GTM engineers can deliver exceptional results but only in certain types of orgs. Take these 3 simple tests to see if you are actually ready to hire them.
Neel Vithlani
PerspectiveGTM Engineering · 5 min
Most companies hire GTM Engineers but manage them like tech-savvy SDRs. Read to find out if you are missing the chance to build a permanent revenue asset inside your company.
Neel Vithlani