Explore GTM playbooks, prompts and tutorials

Featured

Resource · Clay

The 4-agent Clay lead qualification workflow

Copy the exact Claygent prompts that turn a junk CSV into a clean, prioritized call list.

GTM Daily· 25 min

Tutorial

Clay · 7 min

How to build multi-claygent workflows for judgment-heavy tasks

Transition from generic AI outputs to high-fidelity results. A deep dive into mapping SOPs to sequential agents for research and classification.

Neel Vithlani

Tutorial

Content · 14 min

News

AI · 8 min

GTM Engineering in the era of Mythos-grade LLMs

When research, outreach, and personalization become baseline, GTM advantage shifts to first-party data, verifiable evidence, and human trust. How buyer-side AI and agent workflows reshape go-to-market.

Neel Vithlani

News

Outbound · 3 min

LinkedIn deplatforms HeyReach

LinkedIn deplatforms HeyReach profiles while the product continues to work. What this means for outbound tools, automation, and LinkedIn’s stance on scraping and messaging.

Isha Zaveri

News

Operations · 3 min

Tim Yakubson Just Launched Unlock N8N

Tim Yakubson launches Unlock N8N, a hands-on course for GTM engineers covering n8n, Claude Code, and workflow automation. Full breakdown, pricing, and what you get.

Neel Vithlani

News

Clay · 14 min

Clay Pricing 2.0: Commoditizing the Fuel, Pricing the Engine

Explore a comprehensive analysis of Clay’s strategic shift to “Actions” and “Data Credits.” Learn how the 2026 pricing overhaul impacts GTM engineers and agencies.

Isha Zaveri

Review

GTM Engineering · 17 min

42 GTM Engineering Definitions Compared: What the Role Actually Means

We analyzed 42 GTM Engineering definitions from across the web to reveal the patterns, contradictions, and unanswered questions shaping this emerging discipline.

Shreya Ghosh

Perspective

Outbound · 7 min

The absolute truth about GTM alpha

GTM alpha isn’t a one-time hack. It’s a system for modeling buyer behavior, testing alpha portfolios, and evolving your GTM before tactics decay.

Neel Vithlani

Perspective

GTM Engineering · 5 min

Selecting tools for GTM Engineering: making the right bets

Choose tools like infrastructure: fit your GTM stack, avoid LTD traps, judge clarity, and prioritize fast support and a strong community.

Neel Vithlani

Career

Careers · 5 min

How to hire and get hired as a GTM engineer

Are you walking into a strategic GTM role or just a quota trap? Learn to spot the difference between a true GTM engineering role and a glorified SDR gig before you apply.

Neel Vithlani

Perspective

Outbound · 5 min

What “at scale” actually means for your team

Excess leads aren't growth; they are waste. Discover why your Maximum Sustainable Pipeline is the only number that matters for safe growth.

Neel Vithlani

Perspective

Research · 5 min

How to think about prospect research

If you ask basic questions on a call, you have failed. Learn to use AI automation to front-load your research, do the math before the call, and skip straight to the solution.

Neel Vithlani

Perspective

Outbound · 5 min

When to personalize vs. when to stay generic

Personalization used to signal effort. Now it just signals you have a database. Learn why prospects are ignoring your custom emails and what to write instead to get a reply.

Neel Vithlani

Perspective

GTM Engineering · 4 min

Building the right ecosystem for GTM engineering

Even the best GTME hire cannot succeed if they are fighting their own team for resources. Discover the 4 internal partnerships required to make this role work.

Neel Vithlani

Perspective

Sales · 5 min

List building with clarity, intent, and authenticity

Your list is the final printout of your strategy. Learn the 3 pillars of building an outreach database that actually drives revenue.

Neel Vithlani

Perspective

Outbound · 10 min

It’s time we go from ideal customer profile (ICP) to ideal customers

You defined your customer based on who you can find, not who needs you. Move from profiling to proving with this 3 step validation framework for outbound.

Neel Vithlani

Perspective

GTM Engineering · 12 min

How to know if GTM Engineering will work for you: 3 litmus tests

GTM engineers can deliver exceptional results but only in certain types of orgs. Take these 3 simple tests to see if you are actually ready to hire them.

Neel Vithlani