Tutorials, news, reviews and perspectives on go-to-market and GTM engineering.
FeaturedTutorial · Clay
Transition from generic AI outputs to high-fidelity results. A deep dive into mapping SOPs to sequential agents for research and classification.
Neel Vithlani· 7 min
TutorialContent · 14 min
Learn how to build an automated, AI-powered content pipeline using n8n and Google Gemini. This tutorial covers everything from SERP scraping to WordPress publishing - saving hours of manual drudgery.
NewsAI · 8 min
When research, outreach, and personalization become baseline, GTM advantage shifts to first-party data, verifiable evidence, and human trust. How buyer-side AI and agent workflows reshape go-to-market.
Neel Vithlani
NewsOutbound · 3 min
LinkedIn deplatforms HeyReach profiles while the product continues to work. What this means for outbound tools, automation, and LinkedIn’s stance on scraping and messaging.
Isha Zaveri
NewsOperations · 3 min
Tim Yakubson launches Unlock N8N, a hands-on course for GTM engineers covering n8n, Claude Code, and workflow automation. Full breakdown, pricing, and what you get.
Neel Vithlani
NewsClay · 14 min
Explore a comprehensive analysis of Clay’s strategic shift to “Actions” and “Data Credits.” Learn how the 2026 pricing overhaul impacts GTM engineers and agencies.
Isha Zaveri
ReviewGTM Engineering · 17 min
We analyzed 42 GTM Engineering definitions from across the web to reveal the patterns, contradictions, and unanswered questions shaping this emerging discipline.
PerspectiveOutbound · 7 min
GTM alpha isn’t a one-time hack. It’s a system for modeling buyer behavior, testing alpha portfolios, and evolving your GTM before tactics decay.
Neel Vithlani
PerspectiveGTM Engineering · 5 min
Choose tools like infrastructure: fit your GTM stack, avoid LTD traps, judge clarity, and prioritize fast support and a strong community.
Neel Vithlani
CareerCareers · 5 min
Are you walking into a strategic GTM role or just a quota trap? Learn to spot the difference between a true GTM engineering role and a glorified SDR gig before you apply.
Neel Vithlani
PerspectiveOutbound · 5 min
Excess leads aren't growth; they are waste. Discover why your Maximum Sustainable Pipeline is the only number that matters for safe growth.
Neel Vithlani
PerspectiveResearch · 5 min
If you ask basic questions on a call, you have failed. Learn to use AI automation to front-load your research, do the math before the call, and skip straight to the solution.
Neel Vithlani
PerspectiveOutbound · 5 min
Personalization used to signal effort. Now it just signals you have a database. Learn why prospects are ignoring your custom emails and what to write instead to get a reply.
Neel Vithlani
PerspectiveGTM Engineering · 4 min
Even the best GTME hire cannot succeed if they are fighting their own team for resources. Discover the 4 internal partnerships required to make this role work.
Neel Vithlani
PerspectiveSales · 5 min
Your list is the final printout of your strategy. Learn the 3 pillars of building an outreach database that actually drives revenue.
Neel Vithlani