Outbound

The best Outbound resources, from people who use them in real work.

Neel VithlaniIsha ZaveriGTM Daily
News

AI · 8 min

GTM Engineering in the era of Mythos-grade LLMs

When research, outreach, and personalization become baseline, GTM advantage shifts to first-party data, verifiable evidence, and human trust. How buyer-side AI and agent workflows reshape go-to-market.

Neel Vithlani
News

Outbound · 3 min

LinkedIn deplatforms HeyReach

LinkedIn deplatforms HeyReach profiles while the product continues to work. What this means for outbound tools, automation, and LinkedIn’s stance on scraping and messaging.

Isha Zaveri
Perspective

Outbound · 7 min

The absolute truth about GTM alpha

GTM alpha isn’t a one-time hack. It’s a system for modeling buyer behavior, testing alpha portfolios, and evolving your GTM before tactics decay.

Neel Vithlani
Perspective

Research · 5 min

How to think about prospect research

If you ask basic questions on a call, you have failed. Learn to use AI automation to front-load your research, do the math before the call, and skip straight to the solution.

Neel Vithlani
Perspective

Outbound · 5 min

When to personalize vs. when to stay generic

Personalization used to signal effort. Now it just signals you have a database. Learn why prospects are ignoring your custom emails and what to write instead to get a reply.

Neel Vithlani
Perspective

GTM Engineering · 4 min

Building the right ecosystem for GTM engineering

Even the best GTME hire cannot succeed if they are fighting their own team for resources. Discover the 4 internal partnerships required to make this role work.

Neel Vithlani