Careers

The best Careers resources, from people who use them in real work.

Neel Vithlani
Career

Careers · 5 min

How to hire and get hired as a GTM engineer

Are you walking into a strategic GTM role or just a quota trap? Learn to spot the difference between a true GTM engineering role and a glorified SDR gig before you apply.

Neel Vithlani
Perspective

Research · 5 min

How to think about prospect research

If you ask basic questions on a call, you have failed. Learn to use AI automation to front-load your research, do the math before the call, and skip straight to the solution.

Neel Vithlani
Perspective

Outbound · 5 min

When to personalize vs. when to stay generic

Personalization used to signal effort. Now it just signals you have a database. Learn why prospects are ignoring your custom emails and what to write instead to get a reply.

Neel Vithlani
Perspective

GTM Engineering · 5 min

Defining GTM engineering for leaders and operators

Most companies hire GTM Engineers but manage them like tech-savvy SDRs. Read to find out if you are missing the chance to build a permanent revenue asset inside your company.

Neel Vithlani