Salesforce alternatives
2 tools picked by hand as real alternatives to Salesforce, each with its pricing, strengths and limits.
HubSpot
CRM with marketing, sales and service tools
Why it is an alternative: CRM platforms for sales orgs
Pricing
From $20/user/mo
Free plan available
- Free CRMFree
- Starter$20/user/mo
- ProfessionalCustom quote
Pros
- Generous free CRM to start
- All-in-one hubs reduce tool sprawl
- Strong inbound marketing + CRM combo
- Large app ecosystem and partner network
Cons
- Paid hubs become expensive as seats and hubs stack
- Complex pricing across multiple products
- Some advanced features require Professional+
Attio
The system for revenue teams to build pipeline, accelerate deals, and grow accounts around the clock.
Why it is an alternative: CRM platforms for sales orgs
Pricing
From $35/user/mo
Free plan available
- FreeFree
- Plus$35/user/mo
- Pro$79/user/mo
Pros
- Modern data model vs rigid classic CRMs
- Generous free tier for tiny teams
- Strong API for GTM engineering
- Clean UX preferred by startups
Cons
- Fewer out-of-box marketing hubs than HubSpot
- AI credit overages can add cost
- Migration from Salesforce/HubSpot still takes planning
Looking for the original? Read the Salesforce review.