HubSpot is a customer platform spanning CRM, Marketing, Sales, Service, Content, and Commerce Hubs. A free CRM is available forever; paid Starter/Professional/Enterprise hubs unlock automation, reporting, and AI (Breeze). Clearbit capabilities now ship as HubSpot Breeze Intelligence. Dominant mid-market CRM/marketing suite for inbound-led GTM teams.
HubSpot
CRM with marketing, sales and service tools
Features
- Free CRM with contacts, deals, and pipelines
- Marketing, Sales, Service, CMS hubs
- Workflow automation and reporting
- Breeze AI and Breeze Intelligence
- App marketplace and native integrations
- Meeting links, email tracking, sequences (Sales Hub)
Pricing
From $20/user/mo
Free planFree CRM; Starter from ~$20/seat/mo; Professional/Enterprise per-hub (verify on pricing page)
Free CRM
$0
No expiration
Core CRM; limited seats/contacts on free tools
Starter
$20/user/mo
Promotional/annual discounts vary; check pricing page
Per hub/seat; starter automation
Professional
Custom quote
Per-hub list prices on hubspot.com/pricing
Advanced automation, reporting, custom objects vary by hub
Enterprise
Custom quote
Sales-assisted
Partitioning, advanced permissions, SSO
Sales Hub prices per seat, billed annually. HubSpot sells Marketing, Service and other hubs separately. Checked against the vendor's pricing page on 15 Oct 2026. See the vendor's pricing page
Strengths and limits
Strengths
- Generous free CRM to start
- All-in-one hubs reduce tool sprawl
- Strong inbound marketing + CRM combo
- Large app ecosystem and partner network
Limits
- Paid hubs become expensive as seats and hubs stack
- Complex pricing across multiple products
- Some advanced features require Professional+
Best for and not for
Best for
- Inbound-led SMB and mid-market GTM teams
- Companies wanting CRM + marketing in one vendor
- Teams graduating from spreadsheets to a CRM
Not for
- Salesforce-centric enterprises needing deep custom objects
- Outbound-only teams that only need a sequencer
Alternatives to HubSpot
Compare themWorks with
Support
- Help center and docs
- Community forum
- Live chat
- Phone
- Priority support
Community and Academy on Free, email support on Starter, and email and phone support from Professional.
Frequently asked questions
- Is HubSpot CRM really free?
- Yes. HubSpot offers a free CRM with core contact/deal features. Paid hubs add capacity, automation, and advanced tools.
- What happened to Clearbit?
- Clearbit was acquired by HubSpot; enrichment and visitor intent capabilities are offered via Breeze Intelligence inside HubSpot.
Sources
Details last updated 15 Oct 2026.
What it is used for
Who is hiring for HubSpot
- Companies hiring now
- 18
- Companies in the last 90 days
- 31
Want to know which companies, where they hire and which skills they pair with HubSpot? .
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