HubSpot alternatives
2 tools picked by hand as real alternatives to HubSpot, each with its pricing, strengths and limits.
Salesforce
CRM platform widely used for sales and revenue operations
Why it is an alternative: CRM platforms for GTM teams
Pricing
From $25/user/mo
Free plan available
- Free SuiteFree
- Starter Suite$25/user/mo
- Pro Suite$100/user/mo
Pros
- Industry standard CRM with deepest ecosystem
- Published list prices for Sales suites
- Extremely customizable for complex revenue orgs
- Huge AppExchange and partner network
Cons
- Total cost of ownership rises with add-ons and implementation
- Admin/complexity burden for small teams
- List price ≠ negotiated enterprise contract
Attio
The system for revenue teams to build pipeline, accelerate deals, and grow accounts around the clock.
Why it is an alternative: CRM platforms for GTM teams
Pricing
From $35/user/mo
Free plan available
- FreeFree
- Plus$35/user/mo
- Pro$79/user/mo
Pros
- Modern data model vs rigid classic CRMs
- Generous free tier for tiny teams
- Strong API for GTM engineering
- Clean UX preferred by startups
Cons
- Fewer out-of-box marketing hubs than HubSpot
- AI credit overages can add cost
- Migration from Salesforce/HubSpot still takes planning
Looking for the original? Read the HubSpot review.