Tutorials, news, reviews and perspectives on go-to-market and GTM engineering.
PerspectiveOutbound · 10 min
You defined your customer based on who you can find, not who needs you. Move from profiling to proving with this 3 step validation framework for outbound.
Neel Vithlani
PerspectiveGTM Engineering · 12 min
GTM engineers can deliver exceptional results but only in certain types of orgs. Take these 3 simple tests to see if you are actually ready to hire them.
Neel Vithlani
PerspectiveGTM Engineering · 5 min
Most companies hire GTM Engineers but manage them like tech-savvy SDRs. Read to find out if you are missing the chance to build a permanent revenue asset inside your company.
Neel Vithlani
PerspectiveAI · 7 min
Getting 30 meetings initially is doable, but what happens when the low-hanging fruit runs out? Why the fully automated outbound dream is actually a revenue nightmare for founders.
Neel Vithlani
PerspectiveAI · 4 min
The panic is palpable. A new technology emerges that automates cognitive work, and the executive conclusion seems simple: “We can do the same work with fewer people. We can cut costs.” This is a tactical error, rooted in a profound misunderstanding of what’s actually happening. It’s like squeezing a water-filled balloon: the water doesn’t vanish. […]
Neel Vithlani