GrowthBook is an open-core, warehouse-native platform for feature flags, A/B testing and product analytics. It runs experiment analysis directly on your own warehouse (Snowflake, BigQuery, Databricks and others), so data never has to leave your stack. Pricing is per seat rather than per tracked user or event, with a free cloud tier for up to 3 users and a free self-hosted option.
GrowthBook
Open-source, warehouse-native A/B testing and feature flags that read straight from your data warehouse
Features
- Unlimited feature flags and experiments on all plans
- Warehouse-native experiment analysis
- Bayesian, frequentist, sequential testing and CUPED
- AI visual editor and URL split tests (Pro)
- 24+ SDKs, REST API, webhooks and MCP server
- Cloud or self-hosted deployment
Pricing
From $40/user/mo
Free planStarter free (3 users cloud; unlimited self-hosted); Pro $40/seat/mo up to 30 users; Enterprise custom.
Starter
Free
Self-hosted free tier has unlimited users
Up to 3 users on cloud; unlimited flags and experiments
Pro
$40/user/mo
CDN and event overages billed
Up to 30 users; 3 projects; 2M managed-warehouse events
Enterprise
Custom quote
Custom quote
SSO/SCIM, approvals, audit logs, 99.99% SLA
Not independently checked yet. See the vendor's pricing page
Strengths and limits
Strengths
- Seat-based pricing stays predictable as traffic grows
- Plugs into your existing data warehouse
- Open source and self-hostable
- Responsive support, including on Slack
Limits
- Setup needs technical and statistics know-how
- UI concepts can confuse less technical teammates
- Onboarding and data validation take time
Best for and not for
Best for
- Product and growth teams running experiments on warehouse data
- Engineering teams replacing costly flag tools
- Teams that require self-hosting
Not for
- Marketers wanting a no-code-only testing tool with no data setup
- Teams without a data warehouse or analytics engineer
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Works with
Support
- Community forum
- Live chat
- Shared Slack channel
Frequently asked questions
- Does GrowthBook have a free plan?
- Yes. Starter is free for up to three users on GrowthBook Cloud; the free self-hosted plan has unlimited users.
- How is GrowthBook priced?
- Per seat, not per monthly active user or event. Pro is $40 per seat per month for up to 30 users.
Sources
Details last updated 16 Oct 2026.
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