Clay is a spreadsheet-style workspace where each row is a lead or account and each column pulls in data from a different provider or runs an AI step. GTM engineers use it to find people, enrich them with several data sources in sequence, and write personalised messages before sending them to an outreach tool or CRM.
Clay
Build lead lists and enrich them from many data sources in one table
Pricing
From $167/mo
Free plan14-day free trialFree
$0
- 500 actions and 100 data credits a month
- Unlimited seats and tables
- Waterfall enrichment and Claygent
- Bring your own API keys
Launch
$167/mo
- 15,000 actions and 3,000 data credits a month
- Phone number enrichment
- Job change and signal tracking
- Email campaign sending
Growth
$446/mo
- 40,000 actions and 6,000 data credits a month
- CRM sync and data warehouse integration
- HTTP API and webhooks
- Priority support
Enterprise
Custom quote
- Custom actions and data credits
- SSO and role-based access
- Dedicated growth strategist
Monthly prices as listed by Clay. Annual billing is lower. Checked against the vendor's pricing page on 10 Oct 2026. See the vendor's pricing page
Strengths and limits
Strengths
- A free plan with 500 actions a month
- Pulls data from many providers in one table
- Lets you bring your own API keys
Limits
- Actions and data credits are separate allowances, so cost follows usage
- CRM sync, the HTTP API and webhooks start on the Growth plan
- Priority support starts on the Growth plan
Best for and not for
Best for
- GTM engineers building and enriching lead lists from many data sources
Similar tools
- Persana AIAI prospecting platform to find, enrich and personalize outbound at scale.Same category and use case
- DatabarEnrichment workspace, API and MCP server with 160+ data providers in one place.Same category and use case
- OctaveAgentic GTM platform that holds positioning and messaging context for outbound.Same category and use case
- PipecornWaterfall search across 100+ sources for verified B2B emails and mobiles.Same category and use case
Support
- Priority support
- Shared Slack channel
- Dedicated account manager
Standard support on Free and Launch, a priority queue on Growth, and a dedicated Slack channel and growth strategist on Enterprise.
What it is used for
Who is hiring for Clay
- Companies hiring now
- 17
- Companies in the last 90 days
- 29
Want to know which companies, where they hire and which skills they pair with Clay? .
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