Capsule

CRM Made Simple | Capsule CRM

Capsule is a simple CRM aimed at small businesses and professional services. It covers contacts, opportunities, projects, email sync, and increasingly AI enrichment/summaries on paid tiers. Free plan supports 2 users and 250 contacts; paid plans unlock automations, multiple pipelines, and AI tools. Positioned as an easier, cheaper alternative to HubSpot/Salesforce for SMBs.

Features

  • Contacts, opportunities, and projects
  • Email templates and shared mailboxes
  • Workflow automations (Growth+)
  • AI enrichment, summaries, meeting prep (paid)
  • Reporting dashboards
  • 60+ integrations including Xero and Mailchimp

Pricing

From $18/user/mo

Free plan14-day free trial

Free; Starter/Growth/Advanced/Ultimate per user (annual ~$18–$72); verify on signup page

  • Free

    $0

    Basics only

    2 users; 250 contacts; 1 pipeline

  • Starter

    $18/user/mo

    Annual list; ~$21 monthly (third-party checks)

    30,000 contacts; templates; shared mailbox

  • Growth

    $36/user/mo

    Annual list; ~$38 monthly

    60,000 contacts; automations; email sync

  • Advanced

    $54/user/mo

    Annual list; ~$60 monthly

    120,000 contacts; more pipelines/boards

  • Ultimate

    $72/user/mo

    Annual list; ~$75 monthly

    Highest SMB tier

Not independently checked yet. See the vendor's pricing page

Strengths and limits

Strengths

  • Simple UX vs enterprise CRMs
  • Real free plan for tiny teams
  • No setup/onboarding fees
  • AI features appearing on paid tiers

Limits

  • Not built for complex enterprise sales processes
  • Contact caps on each tier
  • Fewer native GTM engineering hooks than Attio/Salesforce

Best for and not for

Best for

  • Small businesses and agencies needing a simple CRM
  • Professional services managing clients and projects
  • Teams leaving spreadsheets without buying HubSpot/Salesforce

Not for

  • Enterprise RevOps with heavy custom objects
  • High-volume outbound orgs needing native sequencing

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Works with

Support

  • Help center and docs
  • Email
  • Live chat

Frequently asked questions

Is Capsule free?
Yes. Free supports up to 2 users and 250 contacts with basic pipelines.
Is there a trial of paid plans?
Yes. Capsule offers a 14-day trial of paid plans with full features for that tier.

Sources

Details last updated 15 Oct 2026.

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