Capsule is a simple CRM aimed at small businesses and professional services. It covers contacts, opportunities, projects, email sync, and increasingly AI enrichment/summaries on paid tiers. Free plan supports 2 users and 250 contacts; paid plans unlock automations, multiple pipelines, and AI tools. Positioned as an easier, cheaper alternative to HubSpot/Salesforce for SMBs.
Capsule
CRM Made Simple | Capsule CRM
Features
- Contacts, opportunities, and projects
- Email templates and shared mailboxes
- Workflow automations (Growth+)
- AI enrichment, summaries, meeting prep (paid)
- Reporting dashboards
- 60+ integrations including Xero and Mailchimp
Pricing
From $18/user/mo
Free plan14-day free trialFree; Starter/Growth/Advanced/Ultimate per user (annual ~$18–$72); verify on signup page
Free
$0
Basics only
2 users; 250 contacts; 1 pipeline
Starter
$18/user/mo
Annual list; ~$21 monthly (third-party checks)
30,000 contacts; templates; shared mailbox
Growth
$36/user/mo
Annual list; ~$38 monthly
60,000 contacts; automations; email sync
Advanced
$54/user/mo
Annual list; ~$60 monthly
120,000 contacts; more pipelines/boards
Ultimate
$72/user/mo
Annual list; ~$75 monthly
Highest SMB tier
Not independently checked yet. See the vendor's pricing page
Strengths and limits
Strengths
- Simple UX vs enterprise CRMs
- Real free plan for tiny teams
- No setup/onboarding fees
- AI features appearing on paid tiers
Limits
- Not built for complex enterprise sales processes
- Contact caps on each tier
- Fewer native GTM engineering hooks than Attio/Salesforce
Best for and not for
Best for
- Small businesses and agencies needing a simple CRM
- Professional services managing clients and projects
- Teams leaving spreadsheets without buying HubSpot/Salesforce
Not for
- Enterprise RevOps with heavy custom objects
- High-volume outbound orgs needing native sequencing
Alternatives to Capsule
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Support
- Help center and docs
- Live chat
Frequently asked questions
- Is Capsule free?
- Yes. Free supports up to 2 users and 250 contacts with basic pipelines.
- Is there a trial of paid plans?
- Yes. Capsule offers a 14-day trial of paid plans with full features for that tier.
Sources
Details last updated 15 Oct 2026.
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