Apollo.io combines a B2B contact/company database with sequencing, dialer, and basic enrichment in one platform. Plans are Free, Basic, Professional, and Organization, priced per user with annual credit allotments for exports/enrichment. Widely used as an all-in-one prospecting stack for SMBs and mid-market SDR teams.
Apollo
B2B contact database with built-in email sequencing
Features
- B2B contact and company database
- Email and call sequences
- Chrome extension for LinkedIn/web
- Basic enrichment and intent filters
- Dialer and meeting scheduler
- CRM sync (HubSpot, Salesforce)
Pricing
From $49/user/mo
Free planFree trialFree; Basic $49/user/mo annual; Pro $79; Org $119 (monthly higher)
Free
$0
Limited features
~900 export credits/user/year
Basic
$49/user/mo
$49 annual / $65 monthly
~30,000 credits/user/year
Professional
$79/user/mo
$79 annual / $99 monthly
~48,000 credits/user/year; A/B tests; sequences
Organization
$119/user/mo
Annual billing
~72,000 credits/user/year; 3-seat min typical
Prices per user per month with annual billing, as reported in published summaries. Confirm the current amounts on Apollo's pricing page. Checked against the vendor's pricing page on 15 Oct 2026. See the vendor's pricing page
Strengths and limits
Strengths
- Database + sequencer in one product
- Usable free tier for light prospecting
- Chrome extension speeds list building
- Good value vs ZoomInfo for SMB/mid-market
Limits
- Data accuracy varies by region and title freshness
- Credits can burn fast on bulk exports
- Advanced intent/enrichment often needs other tools
Best for and not for
Best for
- SMB and mid-market SDR teams wanting one prospecting suite
- Founders doing outbound without a big data budget
- Teams replacing separate database + basic sequencer
Not for
- Enterprises that need ZoomInfo-grade coverage and governance
- GTM engineers building custom waterfall stacks (Clay)
Alternatives to Apollo
Compare themWorks with
Support
- Live chat
- Help center and docs
Email support and a public knowledge base. Credits are shared across the team and unused credits do not roll over.
Frequently asked questions
- Do Apollo credits roll over?
- Credits renew each billing cycle and generally do not roll over; paid plans can buy recurring credit add-ons.
- Is there a free plan?
- Yes. Free includes limited credits and core prospecting features for individuals getting started.
Sources
Details last updated 15 Oct 2026.
What it is used for
Who is hiring for Apollo
- Companies hiring now
- 9
- Companies in the last 90 days
- 12
Want to know which companies, where they hire and which skills they pair with Apollo? .
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