About the role
Optro (the company formerly called AuditBoard) is hiring a Marketing Operations Manager to make its marketing systems reliable, so campaigns launch clean, leads route correctly and funnel data can be trusted. You'll be the hands-on operator in Marketo every day, configuring, maintaining and optimising it and fixing what breaks across connected systems, and you'll set the technical standard Optro's external execution agency works to. The role is remote in Canada (Eastern time preferred) with under 10% travel.
What you'll do
- Own the marketing tech stack (Marketo plus webinar, enrichment, ABM and email build tools) and recommend new tools
- Own lead lifecycle and scoring, nurture architecture and key operational programs, redesigning logic where it leaks
- Independently troubleshoot sync failures, routing errors, field mapping and event integrations
- Run email operations: segmentation, dynamic content, deliverability and send governance
- Own UTM standards, campaign taxonomy and attribution tooling
- Define and maintain data hygiene, dedupe, normalisation and enrichment
- Document standards, partner with Demand Gen, Events and Sales, direct the agency and use AI to improve scoring, segmentation and QA
What they ask for
- 5+ years in marketing operations, ideally B2B SaaS
- Marketo Certified Expert or equivalent hands-on experience
- Deep Marketo plus strong Salesforce fluency to diagnose sync and integration issues
- Has owned and materially improved a production lead lifecycle and scoring model
- Has implemented tracking and attribution infrastructure that reporting depended on
- Strong email operations: segmentation, nurture builds, deliverability
- Has worked independently as the sole or senior technical owner of an instance
Nice to have
- GDPR and CCPA familiarity
- Directing an agency and mentoring a team
- 6sense, Clearbit, ZoomInfo, Clay or Rainfocus
- Modular email build platforms such as Knak or Stensul
Benefits
- CA$102,000–CA$140,000 base
- Bonus
- Remote work with under 10% travel
About Optro (formerly AuditBoard)
Optro, formerly AuditBoard, makes an AI-powered GRC (governance, risk and compliance) intelligence platform for audit, risk, ESG and InfoSec teams. It has passed $300M in ARR, is used by more than half the Fortune 500 including 7 of the Fortune 10, and has been on Deloitte's list of the 500 fastest-growing North American tech companies seven years running.