Everything on Outbound, from people who do the work.
NewsAI · 8 min
When research, outreach, and personalization become baseline, GTM advantage shifts to first-party data, verifiable evidence, and human trust. How buyer-side AI and agent workflows reshape go-to-market.
Neel Vithlani
NewsOutbound · 3 min
LinkedIn deplatforms HeyReach profiles while the product continues to work. What this means for outbound tools, automation, and LinkedIn’s stance on scraping and messaging.
Isha Zaveri
PerspectiveOutbound · 7 min
GTM alpha isn’t a one-time hack. It’s a system for modeling buyer behavior, testing alpha portfolios, and evolving your GTM before tactics decay.
Neel Vithlani
PerspectiveOutbound · 5 min
Excess leads aren't growth; they are waste. Discover why your Maximum Sustainable Pipeline is the only number that matters for safe growth.
Neel Vithlani
PerspectiveResearch · 5 min
If you ask basic questions on a call, you have failed. Learn to use AI automation to front-load your research, do the math before the call, and skip straight to the solution.
Neel Vithlani
PerspectiveOutbound · 5 min
Personalization used to signal effort. Now it just signals you have a database. Learn why prospects are ignoring your custom emails and what to write instead to get a reply.
Neel Vithlani
PerspectiveGTM Engineering · 4 min
Even the best GTME hire cannot succeed if they are fighting their own team for resources. Discover the 4 internal partnerships required to make this role work.
Neel Vithlani
PerspectiveSales · 5 min
Your list is the final printout of your strategy. Learn the 3 pillars of building an outreach database that actually drives revenue.
Neel Vithlani
PerspectiveOutbound · 10 min
You defined your customer based on who you can find, not who needs you. Move from profiling to proving with this 3 step validation framework for outbound.
Neel Vithlani