Advertising and paid media
Attribution and reporting
Applecart
Targets ads at executives through their trusted personal network, not to them directly
No reviews yet
Tools
What GTM engineers build with, from people who have used it.
Any category
93 tools match
- Advertising and paid media
Attribution and reporting
Northbeam
Multi-touch attribution and MMM platform that feeds performance data back into ad-platform bidding algorithms
No reviews yet - Analytics and attribution
Attribution and reporting
Adobe Marketo Measure
Tracks every marketing touch, online and offline, back to closed-won revenue
No reviews yet - Advertising and paid media
Attribution and reporting
Haus
Runs incrementality tests and causal MMM to prove which ads actually drive sales
No reviews yet - AEO and AI search visibility
Attribution and reporting
AthenaHQ
Tracks and optimizes how your brand shows up in ChatGPT and other AI answers
No reviews yet - Advertising and paid media
Attribution and reporting
Impact.com
Tracks partner and affiliate-driven traffic to real conversions, then automates payouts
No reviews yet - Advertising and paid media
Attribution and reporting
StackAdapt
Programmatic ad-buying platform (DSP) agencies use to run display, video, and CTV campaigns
No reviews yet - AEO and AI search visibility
Attribution and reporting
GrowthX
Closes the loop between SEO/AEO data and AI agents that write and ship pages
No reviews yet - Advertising and paid media
Attribution and reporting
Criteo
Retargets shoppers across the web and places ads inside 200+ retailers' own commerce media
No reviews yet - AEO and AI search visibility
Attribution and reporting
Scrunch AI
Monitors brand mentions in AI answers, then serves AI crawlers a compressed, machine-readable site
No reviews yet - AEO and AI search visibility
Attribution and reporting
Noble
Buys and negotiates brand mentions in articles that AI search engines already cite
No reviews yet - Analytics and attribution
Attribution and reporting
CallRail
Tracks phone calls back to the ad or keyword that drove them for marketers
No reviews yet - AEO and AI search visibility
Attribution and reporting
OtterlyAI
Self-serve AI-search monitor that tracks brand visibility and citations across ChatGPT, Perplexity, and Gemini
No reviews yet - Advertising and paid media
Attribution and reporting
LiveRamp
Resolves customer identity into RampID, connects it to ad platforms and clean rooms
No reviews yet - Advertising and paid media
Attribution and reporting
AdCreative.ai
Generates ad creatives and predicts conversion performance, trained on $35B+ of ad spend
No reviews yet - AEO and AI search visibility
Attribution and reporting
Conductor
Legacy enterprise SEO platform retrofit for AEO — ships agents inside ChatGPT and Claude
No reviews yet - Advertising and paid media
Attribution and reporting
Primer
Builds B2B ad audiences from CRM and site data, proves incrementality with control groups
No reviews yet - Advertising and paid media
Attribution and reporting
The Trade Desk
Independent DSP buying programmatic ads across CTV and audio, using its own UID2 identity
No reviews yet