GTM Planning Lead

THE ROLE

Reporting to the Head of Sales Strategy & Analytics, the GTM Planning Lead is responsible for translating GTM strategy into capacity plans, territories, quotas, and incentive design that drives the right outcomes across direct and partner motions. You will operate as a strategic advisor to GTM and Finance leadership, balancing competitiveness, simplicity, scalability, and financial discipline.

You will lead capacity planning (HC and GPU), overall target design (booking, consumption, pipegen), that enables Fireworks’ rapid expansion across the globe. Your work will directly influence revenue predictability, seller behavior, retention, and long-term growth.

Consumption, commit and usage economics are core to how we sell and how our business grows. The right candidate has intimate knowledge of business models that rely on a usage-based or hybrid commercial model - not only license ARR - and can design capacity plans that meet our strategic objectives.

RESPONSIBILITIES

GTM Planning, Capacity & Quotas

• Design and drive the annual Go-To-Market planning process for the COO organization

• Leading GTM capacity planning and target-setting, translating growth targets into coverage, headcount, and productivity plans across Sales, Field Engineering and CS.

• Developing and evolving target-setting methodologies, ensuring targets are grounded in market opportunity, historical performance, and productivity expectations.

• Partnering with Finance and GTM leadership to model capacity needs, ramp assumptions, productivity, and hiring requirements for annual and long-range planning, including scenario models that show the tradeoffs between headcount, pipeline, compute supply, productivity, and revenue before decisions are made.

• Establishing planning frameworks and analytics to monitor capacity, quota attainment, and productivity and inform in-year adjustments.

• Design and manage process to forecast GPU demand; Ensure alignment with GPU management team

Systems, Forecasting & Automation

• Build and own a native end-to-end process and tooling for automation of business plan modeling.

• Partner with Data Engineering and GTM Engineering on source-of-truth data (CRM, billing/usage, roster/quotas) so calculations are reproducible and auditable.

QUALIFICATIONS

• 6+ years in GTM planning, quota setting, and/or productivity-related revenue operations work streams

• Significant experience in relevant fields and a comprehensive understanding of go-to-market design & sales planning

• Significant experience interacting with C-suite Executives and closely partnering with Leaders at the VP level and below

• Advanced analytical and financial modeling skills with a superb ability to drive high value insights

• BA/BS degree in engineering, accounting, finance, economics or other quantitative fields preferred

Preferred

• Experience at an AI/ML infrastructure, developer tools, or API-first company

• Familiarity with manager overrides, overlay roles (e.g. SAs / field engineers), marketplace/channel nuances, and self-serve → sales-assisted conversions